Social Media Manager

Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance brand awareness, engage our audience, and drive traffic to our platforms. This role requires a strong understanding of social media trends, excellent communication skills, and the ability to create compelling content across various channels.

Responsibilities

• Develop and execute comprehensive social media strategies to increase brand visibility and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for trends, insights, and audience feedback to inform future content.
• Utilize SEO best practices to optimize content for search engines and improve online presence.
• Collaborate with cross-functional teams to align social media efforts with overall marketing initiatives.
• Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with influencers and other stakeholders to enhance brand partnerships.
• Stay updated on industry trends, tools, and best practices in social media marketing.

Qualifications

• Proven experience in social media management or a related field.
• Proficiency in Adobe Creative Suite (including Adobe Illustrator) for content creation and editing.
• Strong understanding of web analytics tools (e.g., Google Analytics) to track performance metrics.
• Excellent proofreading skills with a keen eye for detail in written communication.
• Familiarity with SEO principles and techniques to enhance content visibility online.

Ability to build and maintain relationships with diverse audiences through effective communication strategies.

• Creative mindset with the ability to generate innovative ideas for engaging content across platforms.

Join us as we elevate our brand’s presence in the digital landscape!