SEO Specialist

Overview
We are seeking a skilled and detail-oriented SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and a passion for enhancing online visibility.

This role involves optimizing website content, conducting keyword research, and analyzing performance metrics to drive organic traffic and improve search engine rankings.

Responsibilities

• Develop and implement effective SEO strategies to enhance website visibility and drive organic traffic.
• Conduct thorough keyword research to identify opportunities for content optimization.
• Optimize website content, including metadata, headings, and images, ensuring alignment with SEO best practices.
• Collaborate with content creators to produce high-quality, SEO-friendly content across various platforms.
• Monitor and analyze website performance using tools such as Google Analytics and SEMrush to track traffic trends and identify areas for improvement.
• Manage on-page and off-page SEO efforts, including link-building initiatives and social media integration.
• Stay updated on industry trends, algorithm changes, and emerging SEO technologies to ensure best practices are followed.
• Utilize WordPress and other content management systems to implement SEO changes efficiently.

Qualifications

• Proven experience in SEO with a strong portfolio demonstrating successful projects.
• Proficiency in using SEO tools such as Google Analytics, SEMrush, or similar platforms.
• Familiarity with WordPress and other content management systems is essential.
• Understanding of e-commerce platforms and their unique SEO requirements is a plus.
• Knowledge of CSS and how it impacts website performance is desirable.
• Experience with Adobe tools for creating engaging visual content is an advantage.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills with the ability to collaborate effectively across teams.
• Experience in social media management is beneficial for integrating SEO strategies across channels.

Join us as we strive to enhance our online presence through innovative SEO practices!